Vancouver music producer Jake Millions just released his latest video from the Hit Theory album and it’s a riot of motion and colour. “Goin’ Nuts,” directed by Luke Scandal, foregoes gimmicky special effects in favour of long shots that showcase Brotha Jason’s phenomenal talent and some of Vancouver’s most stunning graffiti and murals.
The video sees Brotha J glide, step, pop and lock over the funky house track and eye-catching Vancouver scenes including the outdoor Kitsilano Showboat stage, a host of Vancouver Murals including Tyler Toews “The Kraken”, the Seawall and Sunset Beach.
“This video was an opportunity to celebrate some things I love about this city,” said director Luke Scandal, “the murals are mind-blowing, they just enrich the whole place. So much amazing talent here too. Working with Brotha J was such a pleasure. He’s not just a talented dancer, he’s a sweetheart, a consummate professional and hilarious too.”
“Once I completed this song it just had a high-energy infectious vibe, it just makes people wanna dance, so I decided on a dance-based music video,” said Jake Millions.
“I also wanted to pay tribute to the city of Vancouver and all the beautiful art and architecture that we have here. When I see that curved Vancouver House skyscraper looming in the background over False Creek, with Brotha J popping and locking in front of it, I get goosebumps. It’s really just all about being positive, active and fun, which I think is the Vancouver vibe.”
For Brotha J, who also styled the video with fashions from his Sleepless Mindz label, the joy was in the artistic challenge the video presented.
“The most interesting part of making this music video, for me was adapting to each environment we found while exploring Mount Pleasant.”
The coolest part for me was travelling to different parts of Vancouver and taking in the amazing scenery we had access to.
The track really brought out the robot in me. The hard getting electronic sounds and the epic build ups really sparked my creativity and made me go into my popping repertoire. When I freestyle dance, I usually listen for what the producer may have been feeling or is trying to evoke with the use of certain sounds. Its all about the energy of the composition I’m listening to.”
Watch Brotha J knock it out the park below.